The Legacy of Champions
At a Glance
What does it take to become a champion? And what does an athlete has to sacrifice to become an olympic champion? Three stories, beautifully narrated, tell the becoming of David Popovici, Catalin Chirila and Sabrina Voinea in the latest Romania for Gold & Edenia campaign.
Our Approach
David Popovici – How is an Olympic champion born?
“I’m just a boy who swims fast,” David says about himself, modestly. But this sentence doesn’t convey his incredible determination and the dream, now fulfilled, of becoming an Olympic champion. David is David Popovici whom we know as a result of the care, support, and unconditional dedication of his family, parents, and coach, who believed just as strongly in his dream as he did.
Our Approach
Catalin Chirila and Leon Rotman – A Story with a Moral
Leon Rotman turned 90 and is the oldest Romanian Olympic champion. He participated in two editions of the Olympic Games: in 1956, at Melbourne, where he won two gold medals in canoe 10,000 m and 1,000 m, becoming the first double Olympic champion in Romanian canoeing, and in 1960, in Rome, where he won the bronze medal in 1,000 m.
Cătălin Chirilă is 26 years old and is a world and European champion in canoe 1,000 m and a world vice-champion in 500 m.
The friendship between the two speaks of inspiration and strength, of a passion that runs through both of their veins and motivated each of them, in their time, to become the best in the world
Our Approach
Sabrina Voinea and her model, Nadia Comanci
Sabrina is 17 years old and achieved the highest score in Romania’s women’s gymnastics team at the 2024 Paris Olympics.
For Sabrina, the advantage of having an Olympic champion and coach as a mother (Camelia Voinea) was doubled when none other than Nadia Comăneci became her role model.
The latest Edenia commercial tells the story of the positive influence that the „Goddess of Montreal” had on the little girl who daydreamed about the perfect ten, smiled as she watched Nadia’s routine in Montreal and trained knowing she had the support of the one who achieved perfection at 14, Nadia Comăneci, the winner of five Olympic gold medals throughout her career.