Edenia
Macromex / Edenia Foods
At a glance.
In 2025, Edenia continued to inspire active, balanced living through a series of bold and creative campaigns.
Our Approach
We started the year with Edenia BeActive Caravan, bringing Olympic champions face-to-face with kids during sports classes — turning sport into a moment of inspiration and fun.
Next came the launch of Edenia Chicken Ribs, a new product that quickly became a success, powered by humor and a truly Romanian claim: “When pigs fly!”
Then, Edenia introduced three authentic Italian ready meals — real taste of Italy, ready in just 5 minutes — featuring four Olympic champions: Simona Radiș, Ancuța Bodnar, Marian Enache, and Andrei Cornea.
Last but not least, Edenia proposed a new rebranding campaign together with champion swimmer David Popovici!
The packaging for some of Edenia’s products now feature David himself. “In the water, I’m hard to catch. In stores, you’ll find me easily,” says David Popovici.
Each campaign reflects Edenia’s mission: to make healthy, delicious, and active living simple — and to do it with a smile.
